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Workflow Guide
See the complete path from brief to verified execution and invoicing.
⌘ K
The complete campaign workflow
01
Customer
Client context
02
Campaign
Commercial container
03
Advertisement
Specific requirement
04
Media Plan
Planned media
05
Placement
Actual planned buy
06
Estimate
Commercial calculation
07
Release Order
Vendor instruction
08
Execution
Actual delivery
09
Verification
Confirmed delivery
10
Invoice
Financial closure
Where teams interact
| Team | Typical focus |
|---|---|
| Account / Client | Customer, campaign, advertisement and commercial context. |
| Media | Placements, vendors, publications, quantities and schedules. |
| Operations | Execution, proof and verification. |
| Finance | Estimates, vendor/customer invoices and payments. |
| Management | Progress, reconciliation and reporting. |
The key principle
Continuity matters more than speed. A downstream record is only as reliable as the upstream record it depends on.