Commercial
Release Orders
Release approved media work to the relevant media vendor.
⌘ K
Release Orders connect approved work to media vendors
A Release Order is the operational instruction that turns approved commercial work into a vendor-facing commitment. It should reflect what has been approved for execution.
01
Plan
Placements and quantities are defined.
02
Commercialise
Estimate and related commercial details are reviewed.
03
Release
Approved work is released to the appropriate media vendor.
04
Execute
The vendor delivers and the agency records actual activity.
Before releasing
- Confirm the correct media vendor.
- Confirm the placements/publications and quantities.
- Confirm the commercial values.
- Make sure the underlying planning information is complete.
Think of the Release Order as a commitment: it should not be used to compensate for incomplete planning or missing execution information.