Media Planning
Placements
Define where, when and how much media should run.
⌘ K
Placements are the actual planned media buys
A placement answers the operational question: where, when and how much media should run? It is more concrete than the campaign or advertisement and is the unit that media teams work with during planning and execution.
| Field / concept | Why it matters |
|---|---|
| Media type | Determines the planning and execution behaviour. |
| Media vendor | Identifies who supplies or executes the media. |
| Publication / channel | Identifies the actual media property. |
| Quantity | Defines the planned volume. |
| Schedule | Defines when the placement should run. |
| Planned rate | Provides the commercial planning basis. |
Placement to execution
01
Plan
Define the intended media activity.
02
Release
Send approved work downstream when applicable.
03
Execute
Record what was actually delivered.
04
Verify
Confirm the delivery.