Getting Started
Overview
Understand the platform and the connected advertising workflow.
High-level architecture
At the highest level, TAVRÉ OS connects the agency's business context, planning, commercial control, execution and financial closure into one continuous record. Each layer consumes the output of the layer before it rather than recreating the same information in a separate workflow.
What is TAVRÉ OS?
TAVRÉ OS is the connected operating system for an advertising agency. Instead of treating campaign management, media buying, execution and finance as separate activities, the platform keeps the records connected so each stage can build on the previous one.
The system at a glance
Who the work is for
The commercial container
What needs to be advertised
Where and when it should run
The actual planned media buy
What actually happened
Proof that it happened
The financial closure
What each stage owns
| Stage | Primary question | What comes next? |
|---|---|---|
| Customer | Who is the client? | Campaign |
| Campaign | What commercial work are we managing? | Advertisement |
| Advertisement | What advertising requirement are we fulfilling? | Media Plan |
| Media Plan | Where, when and how much should run? | Placements |
| Execution | What was actually delivered? | Verification |
| Verification | Can the delivery be trusted for downstream processing? | Invoicing |
How to use this documentation
Use the left navigation to follow the workflow in order, or search for a specific concept. Each page intentionally answers five questions: what is it, why does it exist, what belongs there, what happens next, and what can go wrong?