Use this glossary when a platform term is unfamiliar. The definitions are intentionally practical rather than overly technical.
CustomerThe client or organisation for whom the agency is doing the work.CampaignThe shared commercial and operational container for client work.AdvertisementThe specific advertising requirement inside a campaign.Media PlanThe plan describing where, when, how much and through which vendor media should run.PlacementA specific planned media buy.InsertionAn individual scheduled occurrence used by print placements.ExecutionThe record of what was actually delivered.VerificationConfirmation that recorded execution was delivered.Media VendorThe supplier through which media is purchased or executed.Release OrderAn approved instruction releasing work to a media vendor.EstimateA commercial calculation connecting planned activity with rates, discounts, commissions and taxes.Customer InvoiceThe customer-facing financial record for eligible billable activity.Vendor InvoiceThe supplier-facing financial record for eligible payable activity.
