Media Planning
Non-Print Media
Plan television, radio, outdoor, digital, social and other non-print media without print insertions.
⌘ K
Non-print media does not use print insertions
Television, radio, outdoor, digital, social, cinema and other non-print channels have different operational units. Their planned quantity and schedule belong directly to the placement.
Placement↓Insertion↓Execution
Non-print
Placement↓Execution
Examples
Television
Planned spots or units with a schedule; actual delivery is recorded when the spots run.
Radio
Planned spots or units tied to the agreed schedule.
Outdoor
A placement can represent a location, period and quantity without newspaper insertions.
Digital / Social
Planned units can be recorded and reconciled directly through the placement's execution records.
Rule: if the media is non-print, do not create fake insertion rows simply to make the workflow look like print. Use the placement and its actual execution quantity.