Advertisements

What an advertisement represents

An advertisement is the specific advertising requirement inside a campaign. It provides the anchor that connects the campaign requirement to media planning, commercial calculations, release orders, execution and invoicing.

Think of it as the brief-to-operation bridge

The campaign says which business work is being managed. The advertisement says what advertising work needs to be delivered. The media plan then translates that requirement into actual media activity.

Before moving to planning

• Confirm the advertisement belongs to the intended campaign.
• Confirm the requirement is specific enough to plan.
• Make sure the correct customer and campaign context are visible.
• Do not jump directly to invoices before planning and execution exist.