Print Media

Plan newspaper and print placements with insertion-level execution.

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Print media uses insertion-level scheduling

Print planning needs a more granular schedule because one placement can run on multiple publication dates. An insertion represents one scheduled occurrence of a print placement.

One print placement, multiple insertions

Print Placement

→

Insertion 1
10 Oct

Insertion 2
15 Oct

Insertion 3
20 Oct

Each billable insertion can carry its own execution outcome.

What happens during execution?

Awaiting publish→Execution: Recorded→Execution: Verified

Why insertion-level execution matters

If a placement has three planned newspaper appearances and only two actually run, the system needs to distinguish those occurrences. This makes execution progress, verification and financial reconciliation much more precise than treating the whole placement as one undifferentiated event.

Important: Do not build a second verification mechanism outside the existing publication/execution workflow. Verification belongs to the recorded execution.

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