01
Choose an entry path
Campaign or Advertisement
Start by organizing work under a campaign, or create an advertisement directly when a campaign container is not needed. Both are valid ways to begin.
See how TAVRÉ OS works
One operation. Two ways to start.
Start with a campaign or create an advertisement directly. TAVRÉ OS brings both paths into the same connected workflow for planning, commercial control, execution, verification and financial closure.
The system architecture
Two entry paths. One operational system.
Campaigns organize related client work, but they are not a mandatory starting point. A standalone advertisement can enter directly, then follow the same planning, execution and financial workflow.
02
Define the work
Advertisement
The advertisement captures the specific advertising requirement. It can be linked to a campaign or exist independently, depending on how the work began.
03
Plan the media
Media Plan
Turn the requirement into planned media activity with channels, vendors, quantities, dates, rates and placement-specific details.
04
Structure placements
Placement
Create the actual planned media buys. Print can be managed by insertion, while non-print placements follow their channel-specific schedule without print insertions.
05
Control commercials
Estimate & Release Order
Calculate the commercial value, then release approved work through the relevant media-vendor workflow. For an advertisement, Release Orders are grouped so there is one Release Order per media vendor.
06
Record delivery
Execution
Capture what actually ran, including actual dates, quantities, rates and supporting proof, against the planned activity.
07
Verify the result
Verification
Review recorded execution and confirm the delivered activity before it is treated as verified for downstream processing.
08
Close the loop
Invoices & Reporting
Do not move to invoicing until all required publication activity is verified. Verified billable activity then feeds the relevant media-vendor and customer invoicing workflows, with reporting connected to the same records.
Start where the work starts
A campaign is optional. The workflow is not.
Not every advertising request belongs to a wider campaign. TAVRÉ OS supports both ways of working without forcing standalone work into an unnecessary parent record.
01
Campaign-led
For coordinated client activity
Use a campaign when several advertising requirements belong to one client initiative, period or objective.
Customer→
Campaign→
Advertisement
Best when work needs a shared campaign context and coordinated oversight.
02
Advertisement-led
For a specific, standalone request
Create an advertisement directly when the request can be managed on its own. Continue into media planning and the applicable commercial and delivery workflow without creating a campaign first.
Advertisement→
Media Plan→
Placement
Best when the request does not need a separate campaign container.
↘
Both paths converge after the advertisement.
The downstream media planning, placement, execution, verification and relevant financial processes remain part of the same product workflow.
Media planning
One planning model. Different channel needs.
Media plans turn an advertising requirement into planned placements, with the details needed for the selected media type rather than forcing every channel into a print-shaped process.
Insertion-level planning
Plan publication, edition, date, quantity and rate. Where a print placement has multiple insertions, each insertion can be tracked through its own execution and verification record.
Publication and edition
Scheduled insertion dates
Insertion-specific execution
Placement-level planning
Plan channel-specific activity such as outdoor, television, radio, digital or social without creating newspaper-style insertions.
Media type and vendor
Schedule, quantity and planned rate
Placement-level execution
Commercial control
Move from planned activity to approved work.
The commercial layer connects planned media to pricing and vendor instructions, while keeping the estimate and Release Order roles distinct.
Estimate
Establish the commercial calculation for the advertising work, including the applicable rates, discounts, commission and tax treatment.
Release Order
Translate approved work into the relevant media-vendor release instruction, with one Release Order per media vendor for the advertisement.
Commercial traceability
Keep planned work and commercial records linked so teams can follow what was calculated, approved and released downstream.
Delivery control
Planned is not the same as delivered.
Execution records capture what actually happened. Verification then confirms the record before eligible activity proceeds to financial closure.
01
Planned
The original placement, insertion or scheduled activity.
02
Recorded
Actual date, quantity, rate, proof and relevant notes are captured.
03
Verified
An authorized reviewer confirms the recorded delivery.
04
Ready downstream
All required publication activity is verified, so the relevant invoicing workflow can proceed.
Financial closure
Close the right side of the transaction.
Vendor-side and customer-side financial records serve different purposes. Invoicing is downstream of verification: all required publication activity must be verified before the financial workflow can close.
Payables
Vendor invoice
Track the amount payable to the media vendor for the relevant released and delivered activity after the required publication activity has passed verification.
Receivables
Customer invoice
Build the customer-facing invoice from the relevant verified advertising activity and applicable commercial charges once the required publication activity is verified.
Reporting follows the records.
The goal is to make planned activity, recorded delivery, verification and financial outcomes easier to reconcile from connected operational data—not to repeat a generic dashboard feature list.
See TAVRÉ OS in action
See both entry paths in your own workflow.
Walk through campaign-led and standalone-advertisement work, then follow each path into planning, delivery and financial closure.