Commercial
Estimates
Convert planned media into a customer-facing commercial calculation.
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Estimates turn planned media into commercial value
An estimate connects planned media with rates, discounts, commissions, taxes and customer-facing commercial calculations. It is where operational planning begins to become a financial record.
Commercial calculation flow
Planned media
→Rate / discount
→Commission
→Taxes
→Commercial total
What to review
Media
Are the correct placements and quantities included?
Rates
Are planned rates and discounts correct?
Commission
Is the applicable commission being calculated on the intended base?
Tax
Is each tax calculated on the correct taxable amount?
Do not confuse planning and actuals
An estimate is built from commercial planning. Actual execution can later differ from the plan. Downstream invoice calculations should therefore use the appropriate verified execution data where the workflow requires it.